O mundo de Greta Thunberg

Right now, I spend I don’t know how much of my time reading and trying to learn, but that doesn’t mean I’m an expert. So I choose to hand over that debate to those who know more than I do. I know maybe more about communicating, so that’s what I’m going to stick to, where I can be most helpful. The mainstream communication strategy for the last decades has been positivity and spreading inspiration to motivate people to act. Like: “Things are bad, but we can change. Just switch your light bulb.” You always had to be positive, even though it was false hope. We still need to communicate the positive things, but above that we need to communicate reality. In order to be able to change things we need to understand where we are at. We can’t spread false hope. That’s practically not a very wise thing to do. Also, it’s morally wrong that people are building on false hope. So I’ve tried to communicate the climate crisis as it is.

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